*PRE-SALE - Atlas Athlete gen2a - $200 DEPOSIT
Save $100 - Pay $200 deposit today and $225 in advance of shipping. Expected in USA late Q1 2026 - March/April
Highly reviewed and acclaimed, the award winning "camera bag of the year" is getting an update. New colorways and better fabrics plus a deeper and longer Origami Camera Core (TM). Since 2018, the Atlas Athlete Pack has arguably ranked inside the top 10 camera backpacks on the planet. A new Athlete gen2a is now on the way and you can pre-order one today!
What's new with the Athlete gen2'a'
In 2021 the gen2 Athlete Pack was released. The changes from gen1 to gen2 were fundamental and addressed changes in camera gear as mirrorless gear upsized into heavy and big full-frame bodies and lenses.
This same gear is what we all still use today and this is why the gen2 packs will continue to be made - they new gen2a packs will just fit our gear better than the gen2. The biggest change is on the outside and what the gen2 Athlete Packs will be made from.
TIMELINE AND PHASES:
- SAMPLES AND SOURCING: NOV/DEC 2025
- PRODUCTION: JAN/FEB 2026
- FACTORY VISIT: FEB/MAR 2026
- EXPECT TO LAND IN USA: MARCH/APRIL 2026
- SHIP TO CUSTOMER: APRIL/MAY 2026
EARLYBIRD PRE-ORDER PRICING TIERS:
- $395 (SOLD OUT) $165 + $230 TODAY
- $425 (LOCK FOR $200 TODAY + $225 IN 2026
- $525 RETAIL PRICE - Q1 2026
A limited number of packs are available at the $425 earlybird tier!
Save $100 - Pay $200 deposit today and $225 in advance of shipping. Expected in USA late Q1 2026 - March/April
YES - All deposits and payments are 100% fully refundable prior to the payment of any shipping fees.
You can cancel and get a refund anytime by sending an email to hello@atlaspacks.com with your order number.
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1. Cut a piece of string 18"/45.5cm
2. Hold the top to your C7 vertebrae and drop the bottom end.
3. Now feel all the way down to where string ends. It will fall either above or below your Iliac Center (essentially your love handles and where you rest your hands when you are putting your hands on your hips).
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PS: If the string goes past your love handles, that means your torso is
shorter than 18" = medium size pack. If the string ends before your love handles, that means your torso longer than 18" = large size pack.
What's new at Atlas Packs and why
Frequently Asked QuestionsIn the past Atlas bulk production required ordering lab-dipped fabrics in a limited number of colorways on account of the large MOQ.
All of the fabrics I used in the past were have been made into packs and so I have to start over and re-order thousands of yards in limited colorways - which drives up costs significantly.
Today there are new suppliers with ready made stock available to ship globally with short lead times and small MOQ's. While these fabrics cost more per yard they cost a lot less to carry. There are also deals to be had on excess stock (already at the factor but no longer needed) as well as premium recycled fabrics made with waterproof backings free from PFAS.
If you asked your customers to share one thing they love about your brand or product and they say "quality" you know you've done a lot of things right.
The quality and construction of the Atlas ONE will be akin to that of the Athlete and Adventure. These are camera bags first and this requires a different type of construction and design.
Making less costs Atlas less and I'm pass on these savings to you. When you pre-order you are helping Atlas drive down carrying costs and it's why you get a deal.
When you pre-order we all save!
I’ve learned a lot about sewing and patterns since the last update and have thousands of data-points from all of you. I’ve fine-tuned small inconsistencies to improvefit, comfort, durability, and shave off some weight. The updates include bigger side pockets and a slightly deeper and longer Origami Camera Core (tm)
