About Atlas Packs
It was 2012/2013, after David returned from his trip. I remember he had very few photos and this surprised me given how much he loves photography. As it turns out, the cold and lack of access to his camera gear jumbled inside his expedition pack is what inspired him to think of Atlas Packs.
We started by testing small batches of packs and the first 3-4 years, Atlas was a black-box project. In 2016, we made our first run and on the weekends I would load up the truck with packs and drive to trade shows and industry. Back then we sold exclusively to the trade, one pack one fitting at a time with just an Instagram and a PayPal account. We spent the next 2 years listening and learning and building relationships with our early Atlas packers to improve our process and products.
In 2018, we launched atlaspacks.com and released the first generation of Atlas Packs to the public. In the years between the initial release and 2022, no significant updates or changes were made to the line. Approx. 5,500 packs were manufactured and sold during this time.
One of the most rewarding things about Atlas Packs is how well packs have been received. National Geographic said the Athlete Pack is "one of the best camera bags for travelers", Ski Magazine said, "best camera bag for skiers" and Outside Magazine said, "best photography gear for 2020" amongst many other awards and accolades ;).
The newest generation is also off to a hot start too! The Athlete Pack was just crowned as Camera Bag Champion by Carryology, a major score and something we are incredibility proud of.
Thanks for stopping by to say hello.
Cheers and thanks,
Allan Henry
Partner / GM